How PR Could Save Your Business
Let’s start with a simple question: Are people bypassing your business? Do they not give a second glance to your mission statement? Do they not spare a moment to examine your products or contemplate asking for a sample?
This problem plagues many businesses - you are not the only one, I promise. However, many businesses overlook the importance of a public relations strategy. More than likely, they don’t even know what public relations is. Luckily, this article exists. Let me tell you two key areas your business may be lacking in and how public relations could drastically improve it.
1. Social Media is the golden ticket.
Social media is one of the most prominent ways that people communicate nowadays. Think about it - who or what do you turn to when you need recommendations, information or even help? Your most trusted social media platform, of course.
For example, one of my best friends always turns to Instagram stories for recommendations on the latest skincare products. The next thing you know her inbox gets flooded with recommendations on the latest products and brands to check out. Why does she do it? Because it’s easy and reliable. She’ll pick and choose the products she checks out by the reliability of the people who recommend them to her. Keep in mind, it took less than five minutes to put her question out there and receive answers.
Why is this important? Because social media is the new word-of-mouth. It is not uncommon to see people asking for: product recommendations, where to go for brunch next, and hair salons that have the best balayage experts. It’s easy, it’s simple and it could be the golden ticket for your business.
A public relations strategy can help you create a social media presence, a brand voice and a target audience and then implement that for the maximum results. Does social media freak you out? Don’t panic - there’s professionals out there to help.
2. Media Relations Is More Crucial Than You Think.
Credibility is a vital characteristic that brands strive to have. One of the best ways to achieve credibility is by creating and maintaining relationships with media. What constitutes as media? I’m glad you asked - journalists, bloggers, radio hosts, tv show hosts, and even social media influencers. For many businesses, this is the scariest clique around.
How exactly does the media give your business credibility? They have a strong relationship with your target audience and have the power to paint a positive or negative picture of your brand. For instance, if your friend says another person is “really great”, you almost instantly have a positive opinion of that person. You have never met them, but you trust your friend. You might ask them out for coffee or smile at them when you pass. This is the power of the media.
Media relations is not easy. The media is made up of extremely busy professionals with tight deadlines and no patience for fumbling. So, any and all communication with media must be strategic and on brand. If done right, it could lead to a highlight in a high profile magazine or a glowing review from a YouTube star.
Again, don’t panic. There’s professionals out there to help.
Introducing Springer Marketing i.e. The Professional
